What Is a Corporate Wellness Event?
Employees no longer tolerate the blurring of personal and professional life; they’re prioritizing work-life wellness and expecting employers to do the same.
One study reports that 41% of employees say they’d take a 10% pay cut to take a new job at an organization that cared more about their health and well-being than their current employer.
In theory, employers could take that 10% and reinvest it into a corporate wellness program that employees are essentially paying for with their willing pay cut. Yet, only 42% of employers offer employee wellness programs.
A one-off yoga class, health talk, or fitness challenge is not a wellness program; it’s a band-aid on a bigger problem. Companies need ongoing initiatives that support employee wellness for the long run, not every once in a while.
In this blog, we answer the question, “What is a corporate wellness event?” by giving corporate wellness event examples. We also share how you can reap the benefits of corporate wellness events by demonstrating corporate wellness ROI.
What Is a Corporate Wellness Event?
A corporate wellness event is a specially organized activity or series of activities focused on enhancing the well-being and health of employees. Corporate wellness events are a strategic investment in the most valuable asset of any business - its people.
In-office Events: These are designed to integrate seamlessly into the workday, minimizing disruption while maximizing participation. Activities might include mindfulness and meditation sessions, workshops on stress management, ergonomic assessments, health screenings, or coaching sessions with experts. The goal is to create an environment within the office that supports physical and mental health.
Off-site Events: For a change of scenery and to promote a different aspect of wellness, outdoor events are extremely effective. These could be wellness retreats, nature walks, or Tai Chi classes in a local park. Outdoor events not only encourage physical activity but also foster team spirit and a sense of camaraderie among employees in a more casual setting.
Regardless of the setting, corporate wellness events bring employees together in a shared pursuit of healthier lifestyles. These events are not just about one-off experiences; they’re stepping stones towards cultivating a culture of health and well-being within the organization.
By participating, employees can learn new strategies for managing stress, improving nutrition, staying active, and enhancing overall wellness. This not only benefits their personal health but also contributes to a more energetic, engaged, and productive workforce.
Now that we’ve answered the question “What is a corporate wellness event?” let’s discuss corporate wellness event examples for your team.
Corporate Wellness Event Examples
When planning corporate wellness events, it's important to consider activities that align with the company's values and culture, and that resonate with your employees. Let’s look at some general corporate wellness event examples:
Meditation and Yoga: Plan a day-long or weekend retreat focusing on intentional movement, mindfulness, and meditation in a serene, natural environment.
Team Building Retreats: Organize off-site team-building activities and retreats to foster camaraderie that focus on communication, trust, and collaboration.
Outdoor Challenges: Organize outdoor group fitness activities like rope climbing, hiking trips, or obstacle courses.
Wellness Education: Nutrition, stress relief, and mental health are popular wellness topics, but financial wellness is a great, non-traditional choice.
Volunteering Activities: Arrange for group volunteering opportunities, such as community clean-up, working in a community garden, or participating in a charity run/walk.
Wellness VIP Day
If you’d like to incorporate more than one of these corporate wellness event examples into a day, a wellness VIP day with a corporate wellness event company is a great option. A sample day may look like this:
Provide a nutritious meal: Serve a nourishing meal alongside healthy hydration (e.g., not Gatorade) so they feel refreshed and energized.
Open a discussion on wellness: Start a conversation around wellness that engages employees and allows them to ask questions.
Movement opportunities: From simple desk stretching and breathing exercises to physical activities, movement is an important part of a wellness VIP day.
Education topic: Choose an interesting, but relevant wellness-related topic that will capture the attention of your employees.
Business tie-in topic: Come full circle by tying in that educational wellness topic with your business products or services.
ProMotion Corporate Wellness specializes in connecting wellness with business! As an example, our client who specializes in pet supplements and health care products chose to pair their education topic of supplements for humans with one done by a veterinary nutrition specialist.
Now that we’ve shared some corporate wellness event examples, let’s discuss the return on investment of corporate wellness initiatives.
Corporate Wellness ROI: 5 Benefits of Corporate Wellness Events
As a corporate wellness event company, ProMotion Corporate Wellness seeks to create a new normal that supports employee well-being, improves company culture, and delivers corporate wellness ROI.
Studies show that the benefits of corporate wellness events and programs far outweigh the costs. At ProMotion Corporate Wellness, we host corporate wellness events and VIP days that help deliver on the five major ROIs:
Culture/Morale: Wellness events promote a positive work environment, boosting morale and job satisfaction.
Talent Attraction: Organizations prioritizing employee well-being are more attractive to potential talent, especially younger generations.
Productivity: Healthy and happy employees are more productive, improving overall organizational performance.
Mental Health: Corporate wellness programs that support mental health can drastically improve performance and employee well-being.
Employee Retention: Employees are more likely to stay with companies that support and promote their overall health and wellness.
As the corporate landscape evolves, embracing and promoting wellness initiatives is a competitive advantage. By investing in employee wellness, organizations demonstrate a commitment to their people’s health and reap the benefits of a more engaged, motivated, and productive workforce.
To learn more about our corporate wellness event company and how we can deliver on the five corporate wellness ROIs, book a strategy session with ProMotion Corporate Wellness.
