What Does a Corporate Wellness Consultant Do?
At the heart of a thriving workplace are healthy, happy employees.
However, according to a 2023 report from the HR software company BambooHR, employees have been the unhappiest since the start of 2020. Companies worldwide are experiencing the “Great Gloom” as employee morale continues to plummet, leading to costly turnover and lost productivity. This is where holistic corporate wellness programs shine.
Developing a company wellness program alongside a corporate wellness consultant is not a quick fix; it’s a long-term investment in your organization's success. While some employers may think corporate wellness programs are a one-way street, benefitting only employees, that couldn’t be further from the truth.
There’s a direct correlation between employee well-being and business outcomes. Employees who feel healthy and supported are more engaged, productive, and less absent. There’s also a strong link between employee experience (EX) and customer experience (CX). Satisfied employees lead to positive interactions with customers. But if employees are unwell, your bottom line will reflect it.
In the unhappy state of work, businesses that prioritize employee well-being in the workplace have a competitive advantage. In this blog, we answer a few FAQs about corporate wellness consulting:
What is a corporate wellness consultant?
What does a corporate wellness consultant do?
What are corporate wellness goals?
Let’s start by discussing who corporate wellness consultants are.
What Is a Corporate Wellness Consultant?
Corporate wellness consultants are the architects behind holistic corporate wellness programs that nurture employee well-being. A corporate wellness consultant who takes a holistic approach weaves together programs that touch on every aspect of wellness. They know that well-being extends beyond the physical, promoting mental health, emotional resilience, social engagement, and even financial wellness.
Unlike the one-size-fits-all solutions that flood the market, such as apps and devices, corporate wellness consultants craft customized strategies tailored to each organization's unique needs and culture.
A corporate wellness consultant looks beyond superficial perks to discover what genuinely fosters a supportive and healthy work environment—and it's not just about isolated workplace fitness challenges. These professionals work to embed wellness into the company's DNA. This might mean reimagining workspaces to encourage movement and interaction, fostering open conversations around mental health, or organizing wellness events.
So, what is a corporate wellness consultant, and what does a corporate wellness consultant do? In summary, these professionals partner with companies to develop, implement, and maintain custom wellness programs that improve employee well-being and support organizational success.
Top 5 Corporate Wellness Goals Your Company Can Reach with a Corporate Wellness Consultant
Now that you know the answer to “What is a corporate wellness consultant?” let's explore the top five corporate wellness goals a corporate wellness consultant can help you achieve. These goals aim to improve the health and well-being of your employees while contributing to your organization's overall success and growth.
1. Attract New Talent
In today's competitive job market, a company's commitment to wellness can be a significant differentiator. Prospective employees are increasingly looking for workplaces that not only offer financial security but also prioritize their health and well-being. In fact, half of the global workforce would be willing to take a 20% pay cut in exchange for better quality of life. With that in mind, a corporate wellness program is a primary way for companies to become more attractive to job seekers.
2. Retain Existing Talent
One of the most effective strategies for retaining top talent is ensuring they feel valued, supported, and satisfied at work. From flexible working arrangements to employee well-being days, corporate wellness initiatives create an environment where employees feel personally and professionally supported. By investing in employees' well-being, companies signal that they care about their team's health beyond the office, fostering a sense of loyalty.
3. Increase Productivity
The link between employee health and productivity is well-documented. Wellness programs encouraging physical activity, proper nutrition, and regular health screenings can lead to more energetic, focused, and efficient employees. Even small measures, such as encouraging 5-minute movement breaks every hour, can make a big impact on overall productivity. A healthy employee is a productive employee, and holistic corporate wellness programs are key to unlocking this potential.
4. Improve Mental Health
While physical health is often emphasized more, mental health is essential to overall well-being. Companies prioritizing mental health through their wellness programs are taking a crucial step in holistically supporting their employees. Resources such as counseling services, stress management workshops, and mental health days can significantly impact employees' lives. These initiatives create a supportive environment where employees feel comfortable discussing and addressing their mental health challenges, leading to a more empathetic, resilient workforce.
5. Boost Morale
A workplace's overall morale and culture can make or break an employee’s experience. Initiatives that bring people together—group fitness challenges, off-site wellness events, or community involvement projects—nurture a sense of camaraderie and collective success. By embedding wellness into the company's culture, businesses can create a positive work environment where employees thrive together.
Corporate Wellness Consultants that Deliver on the 5 ROIs
With the Great Gloom shadowing the modern workplace, employers must start making changes now to re-engage their workforce. A case of unhappy, apathetic employees is precisely where a holistic corporate wellness program can make the greatest impact.
Your most valuable asset is your people, so why not invest in them? They’re incredibly expensive to lose, so if you can retain employees and improve their performance by developing a company wellness program, the return on your investment is well worth the cost.
As we've outlined, a corporate wellness program is far more than a fitness program. It’s a catalyst for organizational growth. At ProMotion Corporate Wellness, we believe health is wealth, and we’ve seen it play out time and time again. We help companies transform employee experience and performance with corporate wellness programs that deliver the 5 ROIs by design:
Talent Attraction
Retention
Productivity
Mental Health
Culture/Morale
Ready to talk about your corporate wellness goals? Book a free strategy call with ProMotion Corporate Wellness.
